As published in issue #16 of Connextions Magazine
According to a recent survey by the Community Marketing & Insights, the leader in LGBT market research, strategies and corporate training since 1992, the LGBT traveler is a savvy traveler.
On average the LGBT Traveler makes between 6 – 7 trips per year, including business trips according to the survey. Gay & bisexual men between the ages of 25 – 44 are more likely to take leisure trips over a business trip. Lesbians and bisexual women between the ages of 25 – 44 are twice more likely to take a leisure trip than a business trip. LGBTs between 45 – 64 are more likely to take equal amounts of business and leisure trips.
Cruising is more popular among gay and bisexual men of all ages, and lesbians and bisexual women 45-64, with Carnival Cruise and Royal Caribbean taking the top 2 spots accordingly as the cruise lines of choice for the LGBT Traveler.
Urban vs. Outdoor
The majority of the men surveyed describe themselves as being “urban core” travelers, which means they prefer large urban areas, while the women prefer the outdoors or action adventure trips. However, everyone agrees that warm weather and budgets are a huge reason for determining travel destinations. When traveling with children, LGBT parents prefer child-friendly hotels and destinations over places that are just LGBT friendly.
When choosing a hotel, the LGBT Traveler really prefers the biggest bang for their buck, along with free Wi-Fi and complimentary breakfast. On the other hand, an impressive lobby, business center and in-room mini bars are found at the bottom of the list of preferences.
Traveler vs. Tourist
The LGBT Traveler researches articles and ads in LGBT websites and media, like Connextions Magazine, because we only provide you our personal experiences. At Connextions Magazine, every story we tell is an experience we’ve lived and would only recommend those locations, venues, restaurants and hotels that really care about our community.
This is why Connextions Magazine is The Travel & Lifestyle for the Lesbian, Gay, Bisexual & Transgender Traveler.